Identity · Community · Ritual

Driftfield is a creative studio rooted in documentary, making brand strategy, art direction, film, photography and social campaigns for community-led brands.

Creative Director Joosung Kwon

Award-winning director and producer, trained in ethnographic and documentary film at UCL. Over the past decade his work has spanned broadcast, brand and civic projects, from filming for the BBC in Iraq and producing global shorts for BlackRock to grassroots social films for the Mayor of London’s National Park City campaign.

From the field.

Photographs and film stills from the places and people we’ve met: the gatherings, the landscapes and the light.

Selected work.

Documentary films made with broadcasters, institutions and the communities they follow.

California in BloomPBS SoCal2026

Dear HeroPaladino d’Oro Special Award · Palermo Sports Film Festival2022

Project MosulMosul Museum, Iraq2018

No Friends But the MountainsBest Student Film · New York WILD Film Festival2017

Tell us about your people.

Whether it’s brand strategy, a film or a social campaign, we work alongside you from the first conversation to the final frame.

[email protected]

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